
Where Nordic simplicity and Dutch directness translate into digital products loved by millions. Paul van Oijen designs digital products deep in the heart of the Finnish forest.
Paul is focused on creating products that are wonderfully delightful, and usable by everyone. He has been fortunate enough to work with some of the greatest product teams on the planet including Shopify, Coinbase, Unity, GetYourGuide, and many more.
Select Writing
Micro Design Systems
Designers and developers love to imagine a single source of truth. A singular, universal solution that forms the foundation of everything we do. A pervasive, all-encompassing system.
14 minute read
Rebuilding a Design System
Like many a startup, Hasthag Paid's design language, its underlying system, and the components that made up the experience, were born out of an ad hoc necessity. As the number of users and use cases grew, new screens were stitched together rapidly—Prioritizing speed over consistency.
8 minute read
Password
On Design Evangelism
While developer advocates and evangelists have had their moment in the sun, design evangelism remains relatively underexplored and underexplained. So it still begs the question — what in the world is Design Evangelism?
10 minute read