About

Over the years I've led teams and contributed hands-on work for companies across a wide range of industries — from music and gaming to healthcare, education, and travel.

I've had the privilege of collaborating with industry giants like Unity, GetYourGuide, Shopify, and Coinbase, among others. Beyond name-dropping, I see product design as world-building.

While fundamental principles guide the process, it's the infusion of personality, joy, and a touch of magic that makes a product truly unique. This creative journey brings me immense joy and inspires me to explore new possibilities.

I've given conference talks and taught workshops on five continents — from foggy San Francisco to neon-lit Tokyo — for over a thousand participants, in rooms as small as four and as full as twenty-eight.